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COOA

Beauty-native SaaS with a built-in regulatory AI agent

The AI compliance editor forglobal cosmetics export

Just upload the artwork. COOA screens it against live export regulations, flags what puts your launch at risk, recommends compliant wording, and diffs every version automatically.

Request a demoSee the product
  • Live regulation tracking
  • AI artwork review
  • Before/after diff
  • Team collaboration
COOA regulatory screening result — risk and recommendation cards pinned onto the packaging artwork
COOA regulatory screening

Validated in the field

  • Built by ex-ANUA (The Founders) PM
  • In discussion with LG H&H
  • 20 RA & designer interviews
  • ASVF Global Startup Expo — Grand Prize
  • Backed by Asan Nanum Foundation

PROBLEM

K-beauty leads the world on product.
Compliance is what holds it back

Korean cosmetics exports hit an all-time high of $11.43B in 2025, reaching 202 countries. Every new market added another rulebook.

  • 289

    customs rejections within one year of MOCRA taking effect

    Ministry of SMEs and Startups, 2025 Cosmetics Industry Survey

  • 29%

    rise in export regulations — halal mandates, cosmetics law revisions

    Ministry of SMEs and Startups, export trends

  • 3.2x

    year-over-year increase in cosmetics recalls and disposals

    Ministry of SMEs and Startups, 2025 Cosmetics Industry Survey

  • 82%

    of exporting cosmetics companies are under-prepared for compliance

    CNC News, “Vietnam cosmetics law revision, effective July 1, 2026”

VOICE OF THE FIELD

It isn't that regulations are complex.
It's that the information needed to decide lives in five different places

The bottleneck isn't one team's mistake. It's structural.

  • RARegulatory affairs

    There are always small errors, and proofreading tiny print by hand eats all my time. Regulations change in real time — I never get to review them.

  • PMProduct

    Export items land on us without warning, and the PM is the one holding it all together in the middle. The moment RA raises an issue, the whole loop starts again.

  • DESIGNERDesign

    More often than not I'm editing an old version rather than the latest file. Nothing is organised, revisions keep piling up, and the work never ends.

※ Internal interviews with PMs and RA teams at cosmetics companies

AS-IS

An analogue process inevitably creates
an export bottleneck

One artwork review crosses five teams. And when a revision surfaces, it goes back to step one.

  1. 1

    Product team

    Business unit

    • Locate the wording to fix
    • Relay revisions to each team

    2–3 days

  2. 2

    Design team

    • Find the existing artwork
    • Apply the revisions
    • errors creep in

    5–10 days

  3. 3

    Product team

    Business unit

    • Internal review and approval

    3–5 days

  4. 4

    Product team

    • Consolidate revisions
    • Redistribute to each team

    2–3 days

  5. 5

    RA team

    • Review drags on
    • Hard to reflect live regulatory changes

    10–20 days

Any revision found in RA review sends the whole process back to step one

End to endone month minimum

  • Multi-step, manual process
  • Delayed hand-offs and errors
  • Inefficiency and schedule slip

SOLUTION

COOA

Beauty-native SaaS with a built-in regulatory AI agent

COOA is a compliance tool and a workspace — simply doing the work builds the structured data your AX depends on.

  • Regulatory AI agent

    Detects risk on your artwork against continuously updated export regulations, and shows the severity and the reasoning behind each flag.

  • Before/after comparison

    See exactly what changed between V5 and V6 — and what was never applied — down to the phrase. No more miscommunication.

  • AI editor suggestions

    We don't stop at flagging problems. COOA proposes compliant replacement wording so your team only has to confirm.

  • Data management & collaboration

    Every artwork and version by brand, SKU, market, and channel. Assign owners, request approval, leave feedback — all in one place.

FEATURES

Stop researching regulations every time. One click is enough

Regulatory AI screening

One click applies live regulations and surfaces every risk

Indonesia's halal mandate, Vietnam's revised cosmetics law — your RA team shouldn't have to chase each change. Severity, reasoning, and recommendations attach directly to the artwork.

  • Per-region risk level with the reasoning behind it
  • Separates statute, internal policy, and evidence so you know which rule applies and why
  • Comment or notify the team the moment something is found
  • Market selection, suggested wording, and report export
COOA regulatory screening result — risk and recommendation cards pinned onto the packaging artwork

Version comparison

No more hunting for what changed

Put the previous and current versions side by side and COOA numbers every changed phrase and every revision that never made it in. One unapplied fix can cost hundreds of thousands and push a launch.

  • Automatic phrase-level diff between V5 and V6
  • Catches differences as small as “Anti-aging” vs “Anti aging”
  • Maps each change back onto the artwork by number
  • Confirms whether each requested revision was applied
COOA version comparison — V5 and V6 artwork side by side with numbered text changes

Data management

Every scattered artwork in one structured place

SKU code, product name, market, channel, owner, component versions, and deadlines. We fix the root problem — that the information you need to decide is scattered.

  • Dashboard, timeline, and kanban views
  • Independent versioning per component (carton, bottle, insert, barcode)
  • Owners, filters, sorting, and rule-based auto-classification
  • Instant artwork search by SKU code or product name
COOA data management dashboard — SKUs by brand with market, channel, owners, versions, and deadlines

Collaboration & approval

From approval request to data hand-off, in one screen

Record why something changed on the component version timeline, request confirmation, leave feedback, and ship the final data. The PM stops being a courier.

  • V1→V6 version timeline with reasons for each change
  • Tag changes as regulatory, typo fix, and more
  • Request confirmation · leave feedback · export data
  • Assign owners by role (Design, PM, RA, SCM)
COOA collaboration view — component version timeline with approval request, feedback, and data export

HOW IT WORKS

A real-time screening agent is the first step of your AX

COOA is a screening tool that quietly builds your company's AX data structure as you work.

  1. 1

    Upload artwork

  2. 2

    Screen for risk

  3. 3

    Link statute & internal policy

  4. 4

    Double-check the evidence

  5. 5

    Propose revisions

Every rationale your team accepts or rejects feeds the next AI judgement. The more you use it, the more of your company's decision memory it holds.

AS-IS → TO-BE

The loop that used to cost you
now compounds in your favour

  • Finding revisions

    RA spots them during manual proofing

    AI surfaces them up front

  • Communication

    PM hunts the wording and relays to each team

    AI suggests wording, teams just confirm

  • Applying revisions

    Designer applies them — errors, version confusion

    Before/after diff eliminates the error class

  • Cross-team feedback

    RA reviews again, and again

    Region-anchored feedback in real time

  • Review cycle

    One month, and restart on every change

    Minimal review, automated through data hand-off

  • Customs rejection / disposal loss

    Handled after the factBlocked by pre-validation

  • RA & designer workload

    Repetitive manual proofingFocused on real work

  • Speed to market

    Delayed by revisionsShortened by automation

WHY COOA

For K-beauty SMEs exporting to many markets,
there is no equivalent

Neither consultancies nor legacy compliance tools cover this ground.

Consultancy / agencyLegacy toolsCOOA
Who it servesLarge enterprisesRegulatory specialistsEvery team touching the product (PM, design, RA)
Real-time sharingCertification outsourcedDigitised outsourcingRemoves bottlenecks and prevents risk
AI capabilitySubmit a request, then waitRequest-based analysisRecommends and applies compliant wording
ContextHigh cost, repeated workRequires expertiseUsable by non-specialists
RevisionsOne-off, no revision pathNo revision featureBefore/after diff minimises human error
Regulatory changeCannot track existing SKUsRequires a new requestLive tracking, including existing SKUs

ROADMAP

Starting with regulatory screening, expanding into beauty workflow AX

Package label validation is the starting point, not the destination.

  1. Phase 1

    Package label validation

    Validate regulatory risk in on-pack claims and mandatory statements.

  2. Phase 2

    Brand & market expansion

    Broaden brands and export markets to widen the regulatory database.

  3. Phase 3

    Advertising claim review

    Catch legal risk in marketing claims before they ship.

  4. Phase 4

    Ingredient regulation

    Extend screening to market-specific ingredient rules.

  5. Phase 5

    Global compliance platform

    Cover regulatory data across all major K-beauty export markets.

End goal

AX for the global launch workflow of beauty companies

PRICING

Starting with Korean exporters, built for global

Choose by team size and number of export markets. Every plan is walked through in the demo.

  • STANDARD

    Brands just starting to export

    ₩290,000/ mo

    • Core compliance tracking
    • 1 market · 1 brand
    • Artwork data management
    • Before/after comparison
    Request a demo
  • Most chosen

    PRO

    Teams exporting to several markets at once

    ₩690,000/ mo

    • Multi-market regulation tracking
    • AI OCR artwork review
    • Unlimited brands and markets
    • AI wording recommendations
    • Collaboration and approval workflow
    Request a demo

  • GLOBAL

    Overseas brands entering Korea

    ₩220,000/ case

    • Per-case regulatory management
    • Korean market requirement review
    • Labelling correction report
    Request a demo

Prices exclude VAT and may be adjusted by number of brands and export markets.

GET STARTED

Land in global markets
without the regulatory wall

Start with a single artwork you're working on right now. In a 30-minute demo you'll see exactly where the risk is.

  • 30-minute online demo on your real artwork
  • Sample compliance check for your target market
  • Guidance on scope and pricing
cooa2026@gmail.com

Request a demo

Target markets